Gamification as a Service : Conceptualization of a Generic Enterprise Gamification Platform

Gamification is a novel method to improve engagement, motivation, or participation in non-game contexts using game mechanics. To a large extent, gamification is a psychological- and design-oriented discipline, i.e., a lot of effort has to be spent already in the design phase of a gamification... Ausführliche Beschreibung

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Format: E-Book
veröffentlicht: Dresden: Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014
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RVK-Notation: ST 610 Wirtschaftswissenschaften
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